So, What Exactly Is Japan? A Friendly Briefing for Travel Agencies

So, What Exactly Is Japan? A Friendly Briefing for Travel Agencies

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Planning or selling a Japan tour? Here’s a simple, friendly overview to help you explain the country to your clients—what Japan is really like, why travelers fall in love with it, and what makes it one of the most reliable destinations for tourism.
Perfect for travel planners who need a quick yet solid briefing before creating itineraries.

 

Table of Contents

Basic Information

Popular Areas

Famous Local Foods

Peak Seasons Throughout the Year

 

Basic Information

Population: Approx. 120 million (12th largest in the world)

Area: Approx. 380,000 km² — about the same size as Germany, Italy, Vietnam, or Malaysia.

Capital: Tokyo

Currency: Japanese Yen (JPY) — as of December 11, 2025, the rate is ≈ USD 1 = ¥155. For up-to-date exchange rates, here’s a helpful link.

Language: Japanese

Tipping: Japan generally does not have a tipping culture. If you truly feel you received exceptional service, offering a small tip is acceptable and will likely be appreciated.

Electrical Outlets: Japan mainly uses Type A plugs (two flat parallel pins) with a voltage of 100V. If you plan to bring electronic devices from your home country, make sure they are compatible with Japan’s voltage and plug type.

Useful Japanese Phrases to Know:

1. こんにちは(Konnichiwa) – Hello
2. ありがとうございます(Arigatou gozaimasu) – Thank you
3. すみません(Sumimasen) – Excuse me / Sorry
4. お願いします(Onegaishimasu) – Please
5. はい / いいえ(Hai / Iie) – Yes / No
6. トイレはどこですか?(Toire wa doko desu ka?) – Where is the restroom?
7. いくらですか?(Ikura desu ka?) – How much is this?
8. 英語のメニューはありますか?(Eigo no menyū wa arimasu ka?) – Do you have an English menu?
9. 助けて!(Tasukete!) – Help!
10. 美味しい!(Oishii!) – Delicious!

 

Popular Areas

Tokyo

Japan’s vibrant capital where tradition meets innovation. From ancient temples in Asakusa to futuristic skyscrapers and pop culture hubs like Shibuya and Shinjuku, Tokyo offers endless dining, shopping, and cultural experiences.

Osaka

Famous for its friendly locals, delicious street food, and lively entertainment districts. Osaka is home to iconic spots like Osaka Castle and Dotonbori, offering a fun and energetic atmosphere perfect for food lovers.

Kyoto

The cultural heart of Japan, known for its historic temples, traditional tea houses, geisha districts, and beautiful seasonal scenery. Kyoto offers an immersive experience in Japan’s heritage and timeless charm.

Hokkaido

Japan’s northern island, celebrated for its stunning natural landscapes, fresh seafood, ski resorts, and relaxing hot springs. Each season offers something special, from summer flower fields to world-class winter snow.

Hiroshima

「Hiroshima Tourism Association」

A city of peace and remembrance, known for the Peace Memorial Park and Museum. Hiroshima also offers beautiful scenery, historic sites, and easy access to Miyajima Island, famous for its floating torii gate.

 

Famous Local Foods

Sushi

Tempura

Udon

Sukiyaki

Shabu-shabu

Yakiniku

Teppanyaki

 

Peak Seasons Throughout the Year

New Year Holiday Season

Japan’s biggest holiday season, running from late December to early January. Many businesses close, families gather, shrines get crowded, and travel demand spikes nationwide.

Golden Week

A string of national holidays from late April to early May. It’s one of Japan’s busiest travel periods, with locals taking vacations, flights and hotels selling out quickly, and major attractions packed.

Obon Holiday

A traditional summer holiday in mid-August when people return to their hometowns to honor their ancestors. Highways, trains, and airports become extremely crowded, and accommodation prices can surge.