What to Wear in Japan: July - September

What to Wear in Japan: July - September

FREEPLUS Staff |

Planning a trip to Japan in July, August, or early September? Get ready. These are the hottest and most humid months of the year. Some days feel like walking through hot soup. 

But it's also a fun time. Summer in Japan means fireworks, festivals, shaved ice, and yukatas. So how do locals deal with the heat? The secret isn’t just in light fabrics or sunscreen. Japan has an entire summer survival toolkit. 

Here’s what to wear, pack, and pick up once you arrive.

Start with the Basics
You’ve probably heard this before: stick to breathable fabrics, like quick-dry or sweat-wicking materials. Loose clothes help, too. Think shorts, t-shirts, a wide-brim hat, and sunglasses.

Linen Over Cotton
Cotton gets damp and stays damp. Linen, on the other hand, breathes better and dries faster. It absorbs moisture but doesn’t trap heat. Loose linen pants, shirts, and dresses are staples for staying cool and comfortable.

But beyond fabric choice, here are a few things you might not expect:

Portable Fans (Yes, Almost Everyone Has One)
Tiny, rechargeable electric fans are everywhere in Japan during summer. You’ll see people holding them up to their faces at train stations or wearing them around their necks like headphones. They’re light and surprisingly powerful.

Old-school folding fans (sensu or uchiwa) are still popular, too especially during festivals. They’re compact and easy to carry in a bag. Even more, travelers can join classes to make their own personal one.


Parasols
Many people use parasols as serious sun protection. You can buy ones that block over 99% of UV rays. Some double as rain umbrellas. They’re a game-changer if you're walking outside for long stretches.

Japan’s summer heat is no joke. But with the right clothing—and a few clever tools—you’ll be able to enjoy the season without melting. Pick up what you need when you land. Stores stock everything, and you might even enjoy the hunt.


Cooling Towels
Cooling towels are made from special materials that stay cold when damp. Just wet the towel, wring it out, snap it a few times, and drape it around your neck. It gives instant relief, especially when walking outdoors or waiting in line. You can find them at convenience stores, 100 yen shops, and pharmacies.

Inspired to take a trip to Japan? Whether you need a guide, transportation, and accommodations, or want to experience this yourself,  get in touch! We can make it happen.