Japan has become one of the most popular destinations in the world in recent years.
For many overseas travel agencies, planning Japan-bound tours has become a big part of their business.
But when promoting your tours, you can’t just use photos or videos you find online.
All images are protected by copyright, and using them without permission can lead to serious issues—including potential legal trouble.
In this time, we’ll introduce official websites where you can download images for free and use them safely for your promotional materials.
Contents
How to Properly Use Images for Promotion
Official Free Image Download Websites
How to Properly Use Images for Promotion

Images found on the internet are generally protected by copyright, meaning you’re not allowed to use them freely.
However, some official websites provide free downloads of tourism-related images such as landscapes, food, and local events.
Official: Free Image Download Websites
JNTO(Japan National Tourism Organization)

This website offers free downloads of beautiful images of nature, food, festivals, and scenic spots from prefectures across Japan.
Please note: Usage rules may differ by prefecture, so make sure to check the guidelines before using any images.
Feel free to ask us!
If you’re planning to promote new Japan tours and need high-quality images, itinerary ideas, or local insights, feel free to reach out to us anytime. We’re always happy to support your Japan travel business and help you create tours your clients will love.
Looking forward to hearing from you!